One Landing per Feature

- 2/2024

With Xavier we suck at marketing, we know nothing about it, if we could spend all day just coding life would be easier. But we also want to make a living of the things we build, so no choice other than learning.

The problem we always face is finding the right words to explaing the product. The software is the same, but it can be explained in so many different ways.

For toto.menu (digital menu for restaurants) we could go with:

• The simplest menu
• No need of a photographer, our app does it for you
• Advance wine menu that can sell wine for you
• Getter the emails of your clients
• Augment your followers
• Analitics for restaurant - know how many customers return and on what products they are clicking
• and many many more…

So which one we should go with? How can we choose what messaging sticks better with our target demographic? Who is our target demographic?

So instead of endless debates on which one is the best, we decided to simple try the “one landing per feature” and let convertion (data) tell us which one is the best.

This method is great for many reasons:

• It ends decition paralisis
• Data oriented, so perfect for nerds
• Actionable

More precisely the plan is:

1. Make a very targeted landing pages with it’s own “call to action”
2. Try targeted ads and direct people straight to that feature page

Here is a small diagram of the plan:

a diagram of a landing going into many smaller feature landings

We have 0 experience running ads, and maybe it’s too early to spend money on them, but we are generating $400 MRR and don’t really need the money now, so why not try?

We want to make many variations of the same ads, and try many diferent demographics.

Our call to action is just at “open in Whatsapp”.

We will see how it goes.